Many clients from all over the world inquire about “white label” or “private label” at Lezhou Garment. They want to know the difference and which one they should choose when manufacturing their own clothing line.
To help our clients make the best decision for their business, we’ve put together this guide explaining the key differences between white label and private label clothing.
What is White Label Clothing?
White label clothing is when a garment is manufactured by one company and then sold to another company that will put their own brand on it. The advantage of white label clothing is that it’s a quick and easy way to get products into the market without going through the process of setting up your own manufacturing facility.
The downside of white-label clothing is that you have very little control over the quality of the products. Additionally, you will be competing with other brands selling the same products.
The Next Level Apparel，GILDAN are 2 typical white label brands.
What is Private Label Clothing?
Private label clothing is when a garment is manufactured specifically for your brand. You will have complete control over the products’ design, quality, and branding. The advantage of private label clothing is that you can create unique effects not available anywhere else. The downside of personal label clothing is that it takes longer to get products into the market, which is more expensive than white-label clothing.
So, which one should you choose? It really depends on your specific needs and goals. If you’re looking to get products quickly and don’t mind competing with other brands, white-label clothing may be a good option for you. If you’re looking to create unique products with your own brand identity, private label clothing is the way to go.
Zara is an example of a private label with internal product development. However, they differ because they don’t sell other brands in their stores. Another example of a vertically integrated store is the Gap.
What Are the Benefits of Private Label Clothing?
There are a few key benefits that come with private label clothing.
Good for small business
In the fashion industry, private label clothing is an excellent way for small businesses and up-and-coming brands to get their foot in the door of the fashion industry. In the past, it was tough for small businesses to compete with established brands because they didn’t have the marketing budget to get their name out there.
However, private label clothing allows them to piggyback off of the success of a larger company and get their products in front of potential customers. As a result, personal label clothing is an excellent way for small businesses to level the playing field and compete with more prominent brands.
Not limited by the manufacturer
It’s important to remember that you’re not locked in with any distributor.
First, it can help streamline your supply chain and ensure that you always have the inventory you need.
Second, you typically have relationships with many different manufacturers, which gives you more options for finding the products you need.
Finally, you can provide valuable insights into market trends and help you decide what products to carry.
Ultimately, whether or not to use a supplier is up to you and your specific business needs.
Save time and resources.
Looking for a specific product type can be a time-consuming and costly endeavor. Some companies, however, will make changes such as colors, fabrics, or embellishments without additional charge. Businesses can save valuable time and resources by taking advantage of these services.
For these reasons, private label clothing can be a precious tool for businesses of all sizes: H&M has over 20 different brands that sell private-label goods to bring into their inventory as additional income!
Less risky
Private labelling is a great way to dip your toes in the manufacturing world without fully committing to the financial responsibility of owning and operating your own manufacturing facilities.
You can work with a private label to produce lower-cost garments that still promote the desired branding of your business.
Research various private label manufacturers to find one that aligns with your brand’s philosophy and aesthetic. By working with a private label, you can launch your clothing brand quickly and efficiently – without incurring all of the costs and risks associated with manufacturing on your own.
Create Your Own Apparel Brand With Private Label: 5 Easy Steps
There are a few key steps that you’ll need to follow to private label clothing.
1) Find a clothing manufacturer
The first step is to find a clothing manufacturer that you can work with. You’ll want to take some time to research different manufacturers and compare their prices, minimum order quantities, and lead times.
Once you’ve found a manufacturer that you’re happy with, you’ll need to sign a contract outlining your agreement’s terms.
2) Designing and developing your branding
The next step is to design and develop your branding. This includes everything from your logo to your hangtags.
You’ll need to work with a graphic designer to create a professional-looking logo that accurately represents your brand.
In addition, you’ll need to develop your brand’s unique selling proposition (USP). This makes your brand different from all of the other brands on the market.
3) Deciding what type of private label apparel
Find out what type of private label apparel you want to sell. Are you looking to sell t-shirts, hoodies, or both? Understand what type of clothing your target market is looking for, and make sure that you offer a variety of products that they’ll love.
4) Ordering your first batch of private label apparel
Once you’ve designed your branding and decided on the type of clothing that you want to sell, it’s time to place your first order with your chosen manufacturer.
You’ll need to provide them with your artwork, specifications, and other essential details. Once your order is placed, it will typically take 4-6 weeks for your clothing to be produced and shipped to you.
5) Launching your private label apparel brand
Now it’s time to launch your brand! You’ll need to promote your products through marketing and advertising. You can use a variety of channels to reach your target market, including social media, email marketing, and paid advertising.
In addition, you’ll need to create a sales strategy. This will help you sell your products the most efficiently and effectively possible.
Conclusion
Customers who buy under their own private brand spend more time developing their designs, and it might take 1-2 weeks for a sample to come back and 3-5 weeks for production. Don’t forget that sea shipping also take around 5-7 weeks.
White label clothing is ideal for retailers looking to start selling their own clothing brand but don’t have the time or resources to invest in the design and development process.
If you’re looking for information on label clothing and how to get started, contact Lezhou Garment today! We offer various services that can help you get started, including private label manufacturing and design services.